The partnership will encourage audiences to recall some of their favourite scenes from K-dramas and shows at authentic locations in Hong Kong and boost tourism when international travel resumes.
The HKTB is the first tourism organisation to enter into a strategic partnership of this kind with CJ ENM.
HONG KONG-( BUSINESS WIRE)-The Hong Kong Tourism Board (HKTB) signed a three-year deal with CJ ENM, one of Asia’s leading entertainment groups, to promote Hong Kong as a travel destination through Korean drama and variety TV shows.
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